Google Analytics & Adwords with Firefly – 10/11/17

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Date(s) - 10/11/2017
6:00 pm - 8:00 pm

Forefront (Formerly Donors Forum)


Google Analytics can be a game changer when it comes to understanding your audience. Nonprofits are using data to help them achieve conversions from digital communication efforts. Once you’ve dialed in the right data, how do you use it to see improved results across your digital marketing efforts?

Google Grants offers up to $10K per month of free advertising to qualifying nonprofits. We’ll walk through the application process, then spend time reviewing some winning strategies for ads, keywords, and landing pages.

Whether you are a digital marketer or development director, we’ve got the best practices and tips that you need! Join our experts as we reveal tips and tactics to take full advantage of Google’s free programs and software.

Participants Will

  • Gain an understanding of Google Analytics terminology
  • Explore configuration options for program tracking
  • Learn best practices for common use cases
  • Understand Google Grant requirements and the application process
  • Practice creating a plan for an AdWords campaign


Colleen Campbell, Senior Project Manager, Firefly Partners
Eleanor Hyde, Account Manager, Firefly Partners

Thank you to our 2017 Celebration Sponsor

Are you ready to change the world with your digital presence? Eager to take advantage of modern nonprofit software, social media and website tactics? Firefly Partners exclusively serves nonprofit organizations. We help our clients use websites, online tools and technology to communicate, advocate and raise money to further their missions. If you’re ready for a new strategy, design and technology partner in your organization – let’s talk! |

Pricing note: The price of this event is $10 per person. Based on your internet browser, the price may not appear correctly below. We apologize for any inconvenience this may cause. 


Bookings are closed for this event.

Photography Release By attending this event, the attendee grants YNPN Chicago permission to use his/her likeness in a photograph in any and all publications and materials without payment or consideration made to them. The attendee also releases YNPN Chicago of any liability, claims, demands, damages, actions and causes of action arising from or connected in any way with the use of the photograph(s).

Refunds Policy YNPN Chicago does not offer refunds for paid events, unless we cancel the event or an error occurred during the registration process. We apologize for any inconvenience this may cause and promise to put your money toward the development of future programming.